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诺基亚何以折戟智能手机市场(下)【888am集团登录入口】
来源:888澳门集团娱乐网址    发布时间:2021-03-03 16:13:01
本文摘要:In late 2004,u . s . manufacturer Motorola scored a World-wide hit with its thin razr flip-phones . Nokia weathered criticism from investor2004年底,美国制造商摩托罗拉(Motorola)用轻便的Razr罗塔手机向世界开枪。

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In late 2004,u . s . manufacturer Motorola scored a World-wide hit with its thin razr flip-phones . Nokia weathered criticism from investor2004年底,美国制造商摩托罗拉(Motorola)用轻便的Razr罗塔手机向世界开枪。诺基亚受到了投资者的指责。他们说,在竞争对手们将带来巨大收益的业务风化,向全球社会经济地位大幅提高的用户销售廉价的“傻瓜”手机的同时,诺基亚在高端智能手机上投入了太多的精力。

(威廉莎士比亚、诺基亚、诺基亚、北方石油公司)After olli-pe kka kallasvuo、nokias former chief financial2006年,诺基亚前CFO OLLI-Pekka Kallas vuo接任奥利拉兼CEO,该公司由数字前下官表示。结果,更加有利可图的功能手机业务开始左右整个事业的发展。

The Nokia bias went backwards,said jari pasan en,A member of A group Nokia set up in 2004 to create multimedia services for smart phones and nono帕萨宁现在是芬兰的风险投资者。nokias smart phones had hit the market too early,before consumers or wireless networks were ready to make use of them . and when the iphone emers诺基亚智能手机的市场太超前了,当时消费者和无线网络还没有采用智能手机的计划。

此外,当iphone经常出现时,诺基亚没有意识到它带来的威胁。Nokia engineers tear-down reports,according to people who saw them,Emphasized that the iPhone was expensive to manufacture and only读过诺基亚工程师“指责”报告的人特别强调,iphone生产成本高,不能用作第二代网络,据报道,iphone需要通过诺基亚严厉的“跌落测试”,但还差得远。

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在这项测试中,手机必须从5英尺高的地方以不同的角度掉到水泥地上。Yet consumers loved the iPhone,and by 2008 Nokia executives had realized that matching apples slick operating system amounted to their biggest(威廉莎士比亚,诺基亚,北方执行(美国电视连续剧))One team tried to revamp Symbian,the aging operating system that ran most nost一个研究开发团队试图改造诺基亚大部分智能手机使用的旧Symbian系统,另一个团队从一开始就试图创建一个名为MeeGo的新操作系统。people involved with both efforts say the two teams competed with each other for support within the company and the attention of top executives-a据在两个研发团队工作过多次的人透露,在公司内部反对和谋求高层关注的问题上,两个团队相互竞争,这为诺基亚的研发工作提供了后遗症。you were spending more time fighting politics than doing design,said Alastair Curtis,Nokias chief designer from 2006 to 2009。

the organization al structure was so convoluted,he added,That it was hard for the team to drive through a coherent,consistent,bee从2006年到2009年,他担任诺基亚首席设计师柯蒂斯,柯蒂斯还表示,诺基亚的组织结构错综复杂,要完成连贯、连贯、感人的研发过程对研发团队来说非常困难。In 2010,for instance,Nokia was hashing out some details of software that would make it easier for outside programmers to write applicationsAt some companies,such decisions might be made around a conference table . in nokias case,The meeting involved gathering about 100 engineering一些公司只要进入会议桌旁,就可以提出这样的要求。

但是据两位与会者透露,诺基亚约有100名工程师和产品经理在德国美因茨一家酒店的宴会厅举行会议,其中一些人来自美国马萨诸塞州和中国。Over three days,the Nokia employees sat on folding chairs and jotted notes on an array of paper easels . re presentatives of meego,simbian和jotted notes3天来,诺基亚职员躺在折叠椅上做笔记。MeeGo、塞班和诺基亚内部的其他项目团队都希望收到自己的声音。people were trying to keep their jobs,one person there recalls . each group was accountable for delivering the most competitive phone;各队负责拿走最没有竞争力的手机。

key business partners were frustrated as well . shortly after apple began selling the iphone in June 2007,Chip supplier qualcommcorp . qcom 2.92诺基亚的主要业务伙伴也很深。苹果公司2007年6月开始销售iphone后,芯片供应商高通公司(Qualcomm Corp)和诺基亚就专利消耗战达成协议的妥协达成了协议,双方开始在项目上进行合作。what struck me when we started working with Nokia backin 2008 was how Nokia spent much more time than other device makers Just strate gizing,Qualcomm高通的首席执行官雅各布(Paul Jacobs)表示,2008年开始与诺基亚合作,有时我们无法得到诺基亚的新技术,我们显然这是一个很大的机会。

(威廉莎士比亚、诺基亚、北方Exposure(美国电视)、成功)但是诺基亚并没有立即开始利用这个机会,而是花了很长时间(可能需要6到9个月)来评价这个机会。当他们完成评估时,机会往往已经从手中落下。

when Mr . Elop took over as CEO in 2010 Nokia was spending 5 billion a year on rd-30% of the mobile phone industry s total,According to berring研究机构Bernstein research的数据显示,但是诺基亚没有推出与iphone相当的机型。Before the latest round of cuts,he said,The company was still struggling to focus on useful rd . Mr . Elop has sifted through data and visiteesJacob最近特别停止了非重点项目,如ELOP仔细审查数据,访问世界各地的实验室,将印度用户的手机与新公布的政府ID相关联的工具。(威廉莎士比亚、Northern Exposure(美国电视剧)、Northern Exposure(美国电视剧)Mr . Elop is refocusing around services lIke location and mapping,which came with the companys $ 8 billion 2008 acquisition of nav teq . elopp的新业务重点在于定位和地图服务。

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诺基亚在2008年耗资80亿美元收购Navteq后,完成了定位和指导工作。But he is having trouble rouble out products that catch on with consumers . nokias latest phone,the Lumia,has been well reviewed,But SUT但是埃洛普在销售消费者喜欢的产品方面遇到了困难。诺基亚新手机Lumia得不到称赞,但由于消费者不愿意在今年年底发售微软新一代操作系统软件之前销售,Lumia的销量可能会受到影响。Jo harlow,whom Mr . Elop appointed head of smart phones shortly after he became CEO,Said Nokia will launch lower-priced Lumia devices in theElop成为CEO后立即任命的智能手机业务负责人哈洛(Jo Harlow)诺基亚将在未来几个月内发行低价Lumia手机,更好地与中国华为技术等雄心勃勃的亚洲手机企业竞争。

哈洛补充说,诺基亚也对转入平板电脑市场很感兴趣。Mr . Elop has shaken up a sales and marketing department,Replacing chief operating officer jerri de vard and two other executives after the lummenta47-year-old former Microsoft colleague who had been running nokias north American effort,to take over . ms . de vard could nt Lumia手机发售后今年6月,埃洛普由他在微软的同事、现年47岁的韦伯(Chris Weber)担任德沃德的工作。记者无法联系德瓦德发表评论。诺基亚still is struggling to turn its good ideas into products . the first half of the year saw Nokia book more patents than in any six-month Perth Nce 2000诺基亚申报的专利总数达到3万件。

埃洛普说,为了筹集现金,他可能会出售专利。we may decide there could be elements of it that could be sold off,Us-which is something that is important when youre going through a turnarough。


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